Pivoting to New Products

Though companies and entrepreneurs can get their start with the success of a single product, it is difficult to achieve long-term success without introducing new products and services – especially during a global crisis like what we’re seeing with the COVID-19 pandemic. So, how exactly can a company build on the success of one product to amplify the brand and grow revenue?

During this webinar, Blue Dolphin Engineering President Mark Jackson will discuss how to develop an adjacent product from a company’s existing product line to appeal to the changing demands of a COVID-impacted market. In depth discussion will include how to develop such a product by:

• Satisfying a customer’s needs
• Utilizing the same capital equipment
• Capitalizing on the existing workforce’s skills